Around-Car Products

Firefly’s Around-Car products enable you to build awareness, connections and resonance. They inspire action with target consumers by engaging them in creative ways.

COORDINATED SWARMS

Three blue court cars with BritBox branding parked in front of the U.S. Capitol building in Washington, D.C.

For a high-impact presence in a key areas, deploy a Firefly multi-vehicle takeover on a strategic, customized route with 100% SOV (Share Of Voice) to make lasting impressions where they matter most.

COMPLIMENTARY TRANSPORTATION

A man standing next to an orange and black taxi cab in front of a fenced area with a sign for complimentary rides, with a yellow structure and greenery in the background.

Elevate the customer experience with free rides! Pair this with Firefly's on-car products or a rewarding interior activation. Delight your customers and create unforgettable moments that leave a lasting impression from point A to point B… and beyond.

BRAND AMBASSADORS

Four people standing next to a colorful LEGO-themed taxi, holding LEGO shopping bags and merchandise, smiling in an outdoor city street.

Distribute, educate, promote and deliver a concierge product experience, allowing consumers to enjoy the best of your brand.

RETARGETING

Group of people waiting in line outdoors, with some wearing orange shirts with the Toast logo, next to a bright orange Uber vehicle. Signage for wheelchair accessible zone and ride-sharing pick-up area in the background.

Amplify your impressions by retargeting exposed consumers immediately or reach them later across multiple devices. Choose to retarget within minutes or deploy omni-channel retargeting after 2+ days across mobile, web and OTT.

3D ANIMATED HOLOGRAM

A car decorated with a colorful advertisement for LEGO 2K Drive, parked in front of a LEGO store at night. The car has a large screen on top showing a logo for LEGO 2K Drive and a small sign on the side with the LEGO 2K Drive logo.

Impressive 3D projection technology tells the brand’s story through animations that emerge out of the Digital Top. Bring unmissable holograms to eye level on busy streets to captivate viewers.

VEHICLE BUILD OUTS

Pink and yellow emergency skin care vehicle with electronic sign reading 'peach slices.'

The ultimate wrap upgrade; pairing eye-catching 360º vehicle branding with fully bespoke build-outs of all kinds. Add in swarms and sampling to deliver advertising that’s sure to leave a lasting impression.

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