Getting to Know Us
Powering the Future of Moving OOH Advertising
Firefly is the global leader in moving out-of-home (OOH) advertising, with a network of more than 60,000 screens across all major U.S. markets and operations in 6 countries, delivering over 6 billion impressions each month.
Firefly transforms traditional static environments into dynamic engagement platforms through car top displays and branded wraps on taxi and rideshare vehicles, along with experiential activations.
Leveraging its digital car top network and moving fleet, Firefly provides geo-targeted reach and contextual targeting, enabling brands to deliver relevant messages in real time.
Our Mission
Conneting Brands with Urban Audiences at Eye-Level
Understanding Our Arena
Firefly’s passion for advertising comes from combining over 40 years’ experience in the field with investment in the best way to deliver dynamic advertising in new and successful ways.
International Expansion
Firefly is redefining global mobility media by expanding beyond North America into Latin America and Europe. From Mexico City to Madrid and London, our network now spans multiple continents and 6 countries, bringing advertisers closer to audiences in motion worldwide. By combining our signature digital tops with new formats and experiential activations, we empower brands to tell authentic, street level stories at a truly international scale.
Established Collaboration
Firefly’s singular focus on advertising solutions, reinforced by high caliber backers such as Google Ventures and NFX, allows us to advise with dependability and legitimacy within OOH.
Smart Screens
Being mobility advertising pioneers means we are continually creating and improving proprietary, market-leading screens and the tech that powers them. These advanced vehicle displays made Firefly tech one of TIME Magazine’s Best Inventions of 2019. Simply put, we have repeatedly proven a better screen yields better results.
Smarter Data
The fusion of bespoke platforms and third party data empowers us to provide advertising cut-through with unparalleled precision, embracing a true data-driven advantage that is the essence of what we do.
Urban Domination
As street-level storytellers, we weave narratives through the largest network of mobility screens across the US. Our established network provides access to more than 60,000 advertising units and virtually unlimited static opportunities, offering over 6 billion impressions a month. In the world of urban storytelling, your campaigns achieve unmatched scale and impact with Firefly.