On-Car Products
Firefly's On-Car Products turn vehicles into mobile canvases, delivering bold designs and dynamic messaging to drive brand visibility and leave a lasting impression.
INDUSTRY-LEADING DIGITAL TOPS
Firefly’s industry-leading digital top network offers the combined power of sharp quality, full motion screens, with a cutting edge data system that allows pre-campaign strategies to deliver measurably effective results.
Highest pixel density on the market.
Largest active display area.
180 degree viewing angle.
Display with no glare, tested under all weather conditions.
HTML dynamic content and creative.
Built-in GPS which enables sophisticated measurement capabilities.
Firefly’s market leading, award winning Digital Tops offer brands the opportunity to capture audience attention with clear displays and contextual advertising. Their geo-targeted and dynamic messaging capabilities makes them perfect to provide reach and frequency, for event targeting or product launches.
Optimize messaging in specific neighborhoods, even using a relevant language. Choose time of day or day of week scheduling, or allow weather conditions to trigger contextual creatives. Opt to display the accurate direction or distances to the nearest store with data-driven creatives, or choose to plug in 3rd-party data triggers such as pricing updates, sports scores, lotto results, etc.
Weather-Triggered
Data Triggered
Location-Based
3D ANAMORPHIC CREATIVES
Ideal for captivating streetside audiences, Firefly’s digital tops now support 3D and anamorphic creative — delivering jaw-dropping visuals that break through the clutter.
With next-level visual storytelling and the highest-resolution screens in the industry, brands can create bold, head-turning moments that demand attention.
STATIC TOPS
An iconic and timeless favorite for leading brands, Firefly’s static taxi tops, available in standard, 2D, and 3D formats, deliver 100 percent SOV (Share of Voice) along with consistent reach and frequency across the most trafficked areas in top markets.
CAR WRAPS
Quality creative and intentional messaging drive meaningful brand connections. Firefly offers full wraps (360°), partial wraps (270°), and door (180° & 180+°) wraps for vehicles with or without digital tops.
GLOW WRAPS
Introducing an electrifying leap in OOH: Firefly's exclusive glow wraps. As the first-ever activation of its kind, Firefly is lighting up the streets, transforming brand visibility and engagement like never before.
Pioneering First-to-Market Innovation
Award-Worthy Campaign Potential
Unmatched Earned Social Media Reach
High Impact at Tentpole Events